Why did we start The PNK Stuff


In early 2015, my auntie Nicole discovered a lump on her right breast but dismissed it as a menstrual lump. It wasn’t until six months later that she went for a check and was diagnosed with stage 2 breast cancer. She had to undergo chemotherapy and radiotherapy, but her road to recovery was no smooth sailing. She learned that it ha developed into metastatic and now she is on long-term palliative chemotherapy.

Her breast cancer prompted me to begin thinking about their own risk. I wanted to reach out to more people to help promote breast cancer awareness. The idea for The PNK Stuff was born.

Breast cancer is the most common cancer in women worldwide and is increasing, particularly in developing countries. With breast cancer, every second count. Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer. Despite the prevalence of the condition, less than 40% of eligible women have participated in screening mammograms. Screening tests can find breast cancer early, when the chances of survival are highest. These findings signify that breast cancer can happen to anyone, and every woman matters in the fight against it.

When a woman is down with breast cancer, everyone in her life is affected, including her husband, son, father, employers, and colleagues.
With the theme #GoPink, The PNK Stuff aims to portray the important truth that it could happen to any woman, while also encouraging all women to take necessary early detection measures to tackle the condition across all age groups.

#GoPink represents the act of pledging support and hope for women who are diagnosed, or living with breast cancer. This also includes men, who should encourage the women in their lives to go for regular breast screenings and/or be the pillar of strength to their female loved ones who are diagnosed with the condition.